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The boots of god（III）- all the Air Jordan that Jordan has fought in the past
With the dream team's magical performance in Barcelona, basketball God for the first time let people in all corners of the world feel his charm, but also let us always remember his noble pair of Air Jordan 7 OG. Throughout the entire AJ series of shoes, perhaps only Air Jordan 7 we can bring such a heavy sense of history and let us most truly appreciate the charm of basketball gods. In 1988, the failure of the U.S. college basketball team at the Olympics caused the American Basketball Association to make a determined effort to reach an agreement with the FIBA. For the first time in 1992, the Barcelona Olympic Games sent a national team of professional players. The players who were seen on TV also approached the world. Professional players were really compared to the world basketball for the first time. We also felt the gap between ordinary basketball players and top basketball players for the first time. The National Basketball Team of the United States officially became the "dream team" of the fans around the world. The Air Jordan 7 OG, the exalted pair of Air Jordan 7 OG, was officially one of the favorites of Sneaker.
From a historical perspective, what kind of shoes is the Air Jordan 8? Let's go back to 93 years. This is a pair of shoes that are as cool as Air Jordan 14. In Jordan's career, he retired three times in total, and the first two of them were his retreat from the peak. The first time in the first two games is the most reminiscing about the retirement of the first three consecutive championships. For the first time, Jordan was truly a trapeze who slowly descended from the air to the surface. Therefore, the shoes worn by Jordan in this retirement, in terms of commemoration, Air Jordan 8 and Air Jordan 14 should belong to a grade of products. Only the 7th and 8th generation of the Air Jordan series use the concept of Huarache. The lightweight of the Air Jordan 7 is done well. The look and feel of the shoes are also very much in line with Jordan's temperament, and the Air Jordan 8 is relatively fighting, and the sole is added. Thick and wear-resistant design, the use of the concept of Huarache shoe upper is not so thorough, the use of towel material instead appears to be the feeling of the whole pair of shoes furry winter boots.
The Air Jordan 9 is more like a basketball shoe that shows Jordan's wild side. The outdoor Jordan 9 is famous for its hard midsole and innovative design style. In the era when the shoe design was extremely close, the emergence of the Air Jordan 9 undoubtedly led the development direction of the shoe design to another more diversified space. It was no longer a blind change in the design of the interior and exterior fancy. Then again, the accumulation of science and technology reveals the beauty of the midsole. Air Jordan 9 conquered all the fans of the year with the usual Air-Sole and brought a modern basketball shoe design concept to us with a small trapeze logo on the heel. As for Air Jordan 9's soles, it's probably the best place for it. The ability to calmly challenge the field is based on this hard rubber outsole, and the outsole is another way to engrave the world's text on it and give up the traditional design of friction. Call it classic. The departure of Jordan made the entire Jordan Brand and Nike company deeply affected. Numerous NBA fans missed the trapeze of the trapeze. Numerous basketball fans looked forward to the return of the god of basketball. When the father left, the pain still plagued Jordan. At the time, Nike and Jordan Brand could only wait for Jordan's return with such a pair of commemorative Air Jordan9.
Back in time, in 1994, the Flying Man won the first three consecutive championships, but chose to leave the basketball team at the peak of this career, and then joined the Chicago White Sox to prepare to create another legend on the baseball field. Nike, his sneaker sponsor, faced an unprecedented challenge - they lost the biggest cash cows, and they submitted to Jordan a plan to save themselves. The reason why Nike attaches so much importance to Jordan is because Jordan's fate is closely related to them. The Air Jordan series is the "big brother" of basketball shoes. For shoe fans, it is even more attractive than having a car to have a pair of shoes bearing the brand name Air Jordan. When Jordan retired, the AirJordan series suffered a serious setback in the market, as evidenced by the sharp drop in Air Jordan IX sales. Nike boss knows that the Air Jordan series has so much magic, not because of Nike's own design quality, but full-time Jordan himself, if he returns to the game, Air Jordan series is likely to recover, but Jordan One day, the stadium will be bid farewell forever, and Air Jordan will no longer have another "Jordan" to wear. To maintain the Air Jordan series' ace status in the market, it must be transferred to the Jordan deity, so that if he permanently retires, the brand will still be competitive in the market. As a result, Nike made a staggering move: The Air Jordan brand was stripped of Nike and handed over to Jordan. However, this was only a transition from "Air Jordan" to "Jordan" to launch a new series of brands. The official establishment of the Jordan company took place on September 8, 1997. Although this plan is long, but the first step is very solid and novel, people immediately turned their attention from a pair of shoes to the Jordan person, had to admire Nike's deep foresight. At the same time, Nike officially launched the highly memorable Air Jordan X. The design of the Air Jordan X is simple and neat, with a lightweight body. The most striking thing is that the sole records Jordan's brilliant record in the NBA. Therefore, Air Jordan X is a pair of "boots of honor."